Gathering info for a purchase is tedious
The top resources that inform 88% of buyers continue to be online web searches and vendor websites. But before talking to sales, buyers in the market want to qualify solutions and budget their investment.
Wandering between webpages to educate themselves and compare solutions is a pain in their neck. And they won't click the "contact us" button as long as they don't feel they have gathered enough.
How can you take advantage of this specific phase of the buyer's journey?