Answer “what’s in it for me?”
Online web searches, vendor websites, and now AI asks are the top resources that inform B2B buyers in the market. Webpages are one-to-many tools, trying their best to promote your offer, but buyers want one thing: figuring out how it pertains to their very own case.
Build a single source of truth for your offer, and keep it relevant with constant updates from your whole client-facing team. When buyers probe your website and describe their requirements, AI will connect the dots with their project, allowing them to figure out what change to their specific context your offer brings.